What does this mean?
Reduce, reuse and recycle the equivalent of 150% of all the solid waste generated in our value chain.
Circularity: reduce, reuse and recycle.
The ‘extract, produce, discard’ model has reached its limit. We need to rethink how we develop, deliver and deal with products at the end of their life, always prioritizing the 3 “R’s”: reduce, reuse and recycle.
Sustainability throughout the value chain
The challenge involves the entire value chain: suppliers, manufacture, distribution, sales channels and consumers. We are part of the problem, and we want to be an even bigger part of the solution.
Innovation in products and services
The answer involves rethinking the way in which we act. Innovation plays a fundamental role in the pursuit of solutions to deal with waste: we want to avoid creating it.
What is the future vision?
In 2030 we will have more than neutralized our impact and made a significant contribution to transforming solid waste management in Brazil.