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Guarantee that our communication represents the Brazilian population.

Commitment #13

  • Goal 05
    SDG 5 – Gender equality Achieve gender equality and empower all women and girls
  • Goal 10
    SDG 10 – Reduced inequalities Reduce inequality within and among countries

What does this mean?

Ensure the adequate representation of minority groups in the Brazilian population, without any kind of bias and stereotype.

No to stereotypes and biases

When we adequately represent minority groups, we contribute towards that naturalization of diversity and the empowerment of these people.

Representativeness matters

Communication plays an important role in empowering and reinforcing the identity of minority groups. As one of the biggest advertisers in Brazil, we will assume a leadership stance in pursuit of this representativeness.

Our way of being

Representativeness is part of our way of being and is taken into account in the campaigns for all our brands as a means of contributing to the naturalization of diversity in society.

What is the future vision?

In 2030, we will only have communications that represent the diversity of the Brazilian population, developed based on the vision of the actual minority groups.

SDG 1 – No poverty End poverty in all its forms everywhere

SDG 3 – Good health and well-being Ensure healthy lives and promote well-being for all at all ages

SDG 5 – Gender equality Achieve gender equality and empower all women and girls

SDG 7 – Affordable and clean energy Ensure access to affordable, reliable, sustainable and modern energy

SDG 8 – Decent work and economic growth Promote inclusive and sustainable economic growth, employment and decent work for all

SDG 9 – Industry, innovation and infrastructure Build resilient infrastructure, promote sustainable industrialization and foster innovation

SDG 10 – Reduced inequalities Reduce inequality within and among countries

SDG 11 – Sustainable cities and communities Make cities inclusive, safe, resilient and sustainable

SDG 12 – Responsible consumption and production Ensure sustainable consumption and production patterns

SDG 13 – Climate action Take urgent action to combat climate change and its impacts

SDG 14 – Life below water Conserve and sustainably use the oceans, seas and marine resources

SDG 15 - Life on land Sustainably manage forests, combat desertification, halt and reverse land degradation, halt biodiversity loss

SDG 17 – Partnerships for the goals Revitalize the global partnership for sustainable development