What does this mean?
Minority groups in the Brazilian population need to participate actively in the development of our products.
Society is in constant change
Our responses need to advance together with society. The participation of minority groups expands the perception of needs and solutions.
The power of beauty
For a long time, beauty was defined based on stereotypes. For us, beauty only makes sense when it is plural.
Our diversity strategy permeates five dimensions: gender, race and ethnic origin, persons with disabilities, LGBTI+ and generations.
What is the future vision?
In 2030 we will have a portfolio of products that increasingly meets the different needs and lifestyles of the population, built based on the vision of the actual minority groups.